|NEOCHI: The New Chinese Design|
The ultimate aim of this design project is to create a new organization called Neochi. This project will bring modern Chinese design and manufacture to the world. It includes, but is not limited to the creation of online and offline platforms, multiple seminars and exhibitions.
The project covers a wide range of content and form. The educational part of the project plays important role at both online boutique and offline magazine. The concept of website is not just selling products to the mass market, also narrate the personalities and artistry of designers and brands via presenting campaigns, interviews, reports, storytelling, reviews and other different visual communications. A small independent magazine or catalog will be published seasonally to corresponding the content of online market, which helps consumer to understand the spirit of the brands or designs. It is also a great way to lead Chinese consumer to appreciate and value local designs. As well as the formation of brand loyalty.