Fruitvale is a new concept cafe that will open in 2018 in Guangzhou, China, which serves a variety range of healthy beverages from western-style smoothie to traditional Chinese tea.
The design project for Fruitvale focuses on the concept of East-meet-West and celebrates the unity of tradition and innovation of both culture. Based on the oriental vibes, design highlights the delicate details and textures of the products.
On the one hand, the packaging provides all key information to the customers, which includes but not limited to the origin, date and production of the ingredients, to ensure that consumers understand the quality and freshness of the product. On the other hand, the minimal design reflects the brand’s philosophy of simplicity and quality.
This project includes art direction and design for the menu to packagings.
2017 American Graphic Design Award