CREATIVE DESIGN | ART DIRECTION
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comme l'eau

 

Branding and Packaging design for skin care brand Comme l’eau.

 

Comme l'eau means "like water”: soft and flexible, sometimes invisible yet indispensable. As a high-end organic skin care brand, it provides the finest and the safest daily essential skin care routines to consumers meanwhile sharing the lifestyle philosophy with people who cultivate inner beauty, inspired by nature. The packaging design focuses on bringing up the overall texture and modernity. The discussion centered on the word: touch. The “water drop ” graphics were created as the only visual elements for the design while other decorative patterns or effects are being avoided. I came up the packaging concept "real, invisible yet touchable” and finished with a matte surface to complete this minimal design.